New betting sites UK

Table of contents

• Newest bookmakers in the UK
• Best new betting sites
• How to try newly licensed UK bookmakers with Bojoko
• How we rate new online bookmakers
• Top new gambling sites by category
• Latest features on new gambling sites
• New bookies you should stay away from
• Summary
• FAQ

Best new betting sites

New betting sites is often a diverse group of different sorts of bookies. Below we introduce the top 5 new bookies in the UK. 

What's common for all these fresh betting sites is their quality of service, excellent user experience, good selection of odds and different markets and often completely new features. If you wanna explore the absolute best ones, no matter if they are new or old, we recommend checking our separate sports betting sites article.

Fafabet

Fafabet is the best new betting site in the UK. Fafabet is one of the newest bookies in the UK and totally deserves a top spot. This bookie is a very British website with good odds and plenty of different events available. You can't ask for much more.

Fafabet excels in horse racing odds but has all the major sports available with a great selection of markets. Fafabet caters to experienced bettors but is also a good option for any newcomer.

Play on Fafabet »

AK Bets

Placing wagers at AK Bets is a refreshingly straightforward experience. While the brand doesn't try to dazzle with flashy bonuses or numerous features, it provides competitive odds and profit potential that focused punters will appreciate.

With an easy-to-use interface and convenient telebetting, AK Bets cuts out the clutter to deliver a simple, no-fuss sportsbook. Though limited in some areas, it makes a good bookmaker choice for horse racing fans seeking solid odds.

Play on AK Bets »

21LuckyBet

21LuckyBet is one of the newest and most exciting betting sites to launch in the UK market. As part of the ProgressPlay family, 21LuckyBet debuted in August 2022 with a well-designed platform and competitive odds across all major sports. Round-the-clock customer support is also available via live chat and email.

With compelling odds, numerous betting markets, and excellent bonuses, 21LuckyBet establishes itself as a great option for UK players. The combination of functionality, value, and support make it worth a look for both new and experienced bettors alike.

Play on 21LuckyBet »

DragonBet

DragonBets, the "Bookmaker of Wales," offers a tailored betting platform for Welsh punters. With a focus on Welsh sporting events and niche markets, the site, available in English and Welsh, quickly gained popularity among UK bettors.

DragonBets stands out with competitive odds and a user-friendly experience in the crowded UK betting market despite being new.

Play on Dragonbet »

Betarno

The fifth choice we have is Betarno, which is a quality new bookie that has been available for UK players since October of 2023. A very fresh online betting site that specializes in both US & UK sports in addition to great in-play options.

In summary, bookie offers UK bettors a trustworthy betting platform with a wide selection of betting markets, competitive odds, and straightforward free bet promotions.

Play on Betarno »

Best new betting sites - Summary

When choosing a new betting site, it's good to be aware of factors such as launch date, minimum deposits, and available bonuses. To help you gather information, we have created a summary table below that includes these details across the five best new bookies.

How to try newly licensed UK bookmakers with Bojoko

1. Find newly licensed UK bookmakers (2024)

• Check the list of new UK betting sites
• Use search filters for different features
• Compare different sites

2. Read our experts' opinions on brand new betting sites

• Check ratings and reviews
• All new sites tested and reviewed
• Withdrawals verified with real money

3. Create accounts at new betting companies fast via our links

• Pick a new betting site from the list
• Click the green Play Here button
• Move on to the new brand

4. Start playing at new UK bookies and enjoy welcome deals through Bojoko

• Fill in your details for registration
• Click register account
• Verify your account 
• Confirm registration and start betting!

How we rate new online bookmakers

At Bojoko, our experts rate new online bookmakers on a number of different aspects, all of which are required to shine for a fresh bookie to be considered a top new betting site. Our betting reviews go into more detail on each site.

Below we have showcased some of these ranking factors on how we rate and compare new UK betting sites.

Read on to find out some of the more crucial aspects on how we rate the latest online bookmakers.

Newly licensed UK bookmakers

To get us started, at Bojoko we only showcase newly licensed UK bookmakers. This means that we only promote the UK's newest betting sites if they operate under a United Kingdom Gambling Commission licence.

A UKGC licence is only given out to new bookies in 2024 if they are operating legally, and the UKGC offers oversight over all new online bookmakers in the UK.

This means that when a site receives said licence, they are operating in a trust-worthy manner, providing fair betting and not partaking in any illegal activities.

New betting sites offers

New betting sites have some amazing offers to take advantage of, as right after launch is when a bookie needs the most to entice players to choose them over some more established names. This applies to almost all new gambling sites, including the casino side of things.

The closer it is to a 2024 UK bookmaker to have been launched, the better the offer you can get generally will be. After a while a slightly worse offer will usually surface, so use the deals from our list fast!

If you want to see all the welcome deals from both UK’s newest betting sites and older ones, go check out our full page of bookies with free bets.

Free bets

The most common type of deal you can get from newer bookies are free bets. New free bets are extremely sought-after, and they are usually the biggest ones you can get.

Free value can be found up to even £50 or £60 while investing just £10, and there are plenty of similar deals with £5 as well where you can quadruple your money.

Bonus money for first deposits

Another common deal you can get is a bonus, and new betting bonuses are often 100%, 200% or 300%. This percentage corresponds with the amount you’ve deposited, meaning that:

• A £50 deposit with a 50% bonus will give you £75 to start betting with
• A £50 deposit with a 100% bonus will give you £100 to start betting with
• A £50 deposit with a 200% bonus will give you £150 to start betting with
• A £50 deposit with a 30% bonus will give you £200 to start betting with

There are of course upper limits to these bonuses in terms of how much you can deposit, and most of the time you will be required to wager your winnings as well.

Odds & Markets

Betting odds and markets are the bread and butter of any bookies, especially if you want to be one of the best new betting sites of 2024. The more monetary value you can provide for players, the more they’ll enjoy betting on your site.

This applies especially to more professionally operating bettors, while when it comes to markets volume is everything. Top new bookmakers in 2024 need to provide players with:

• Pre-match odds on all major competitions
• Season odds
• Special odds
• Virtual sports

Payments

Payment methods are another great way to evaluate fresh online bookmakers, and the more methods are available, the generally better a rating a site will earn. Some of the most important payment methods include:

• Debit cards like Visa & Mastercard
• Online wallets like Skrill & Neteller
• Paypal

There are plenty of other methods of course for both withdrawals and deposits, and demand for them is high among bettors with different preferences. Another important factor is withdrawal time, which will also be a factor when Bojoko’s experts rate new UK bookies.

This is why betting sites with fast withdrawal are so popular, since they give you the opportunity of enjoying your winnings within the same day, if not even a couple of hours.

Customer support

Customer support is one of the biggest weaknesses in general when it comes to newer UK bookmakers, especially if they are not operating under the wing of a larger organisation. Many new bookies come from these, and the best new betting sites provide you with:

• Live chat support 24/7
• Email support
• Phone support
• Special support options via social medias like Twitter and Whatsapp
• A FAQ section where all the most common problems at the site are solved pre-emptively

If a new site has all of these it’s of course ideal, but most of the time if at least the first three are covered then we can talk about a top new bookmaker. 24/7 services are never easy to provide, especially if you don’t have millions backing you.

Other features

There are many other features that a recently launched betting site might have, and a lot of the time they can be solely exclusive to the new bookie in question. The easiest ones out of these are of course special campaigns/offers, but that’s not all.

2024 betting sites might have special bet types only available at them, especially if they are using bet builders. Other features include:

• Gamification = A virtual betting adventure where you gain levels or points by betting - these can be exchanged for rewards
• Virtual sports = Virtual betting is a new type of betting that has become commonplace in recent years. In virtual betting there is no real sport going on, and you can bet on them any time since there are no time constrictions
• Esports = Esports betting is gaining popularity by the minute, and more traditional bookies don’t usually offer as many odds on them compared to new betting sites, where they are often featured heavily

Top new gambling sites by category

We have gathered below some top new gambling sites by category, so you know which new UK bookies to choose in 2024 depending on your favourite sport. These bookies will not let you down when it comes to odds, markets or practical matters, and you’ll also be in for an excellent welcome offer - at least most of the time.

New football betting sites

If you’re looking for new football betting sites, you are always in luck. Football is such a major sport for all the new UK bookmakers of 2024 that you can’t do without it, but there are still some names that rise above. The following new football bookies excel in particular when it comes to their odds on football:

If you want to find more of the likes of these along with some more established names, check out our full page of online football betting sites here.

New horse racing betting sites

New horse racing betting sites are also extremely common, and unlike football which is featured heavily on all new betting sites in 2024, new horse racing bookmakers usually lean quite heavily into their delight of equestrian affairs. Our favourites right now include:

Horse racing is such a prominent part of betting that we of course have a full UK horse racing betting sites page for you to find older options as well.

New betting exchanges

New betting exchanges are significantly rarer than other forms of new betting sites in 2024, since they require a lot of money to run. New exchange betting sites also need to have players for odds to form, which is why they are so hard to launch.

A lot of the times a new betting exchange is launched, they come as a sister site to an already established bookie, but there are of course some exceptions. At the moment, our best new betting exchanges are:

We hope that this list will get longer in the future, since new exchange betting sites have some of the most consistent market-high odds out there. You can find our full betting exchange sites page here.

New live betting sites

Live betting is almost as popular as pre-match betting these days, which is why all new bookies are new live betting sites these days. However, the quality of the in-play options available at 2024 bookmakers in the UK differ greatly.

The most important thing to look out for are of course the odds available to you, but live streams and other features such as stats and special live bets should also be taken into consideration.

You can find all the best live betting sites from our page linked here, but at the moment Bojoko’s choices for the top new live betting sites are:

Latest features on new gambling sites

Like every industry, there are changes happening all the time, and sports betting and gaming are no different. Let's go through some of the current trends and possibilities in the future. In recent years, virtual reality has been taking leaps in terms of devices and content.

Virtual reality betting platforms

Therefore it’s not a surprise to see VR making its debut in sports betting as well. The American company SB22 has developed a virtual reality betting platform called VR22 which was released in September 2022. The platform combines 360-degree live game streaming with intuitive betting capabilities.

SB22 describes the experience as sitting in the best seats at a game with the ability to interact in real time and in entirely new ways.

Prob bets

Prop bets (short for position bets) or micro bets mean betting on individual moments of a sports game instead something related to the final score. Prop betting happens in real time as the game progresses.

An example of an occurrence in prop betting is "who will take the next corner kick" or "who will score the next basket" in basketball. With people's attention spans shortening all the time, micro betting is making wagering more frequent and more casino-like, even though it is still sports betting.

Not just sports betting

Short attention spans also mean that sites with more live features have gained popularity recently. Other recent trends include esports betting, virtual sports betting and sharing your bets with others.

One more thing that is worth mentioning is the number of betting markets offered to events that are not actually sports at all. There has been political betting and odds for entertainment for quite some time, but this is something we can call a trend nowadays.

The amount of odds and betting markets on all kinds of events has exploded. Betting sites have more and more bets open for weirder and more interesting events from all sectors of life. These include for example the weather and climate, space, financial markets, cryptocurrencies, politics, tv shows and music, and whatnot.

How brand new betting sites compare against the old ones

New bet sites provide players with novel experiences on the daily, with brand new innovations being invented all the time. These bring the whole betting experience to a completely different level, and can also provide players with extra pounds aplenty!

However, older bookmakers have more resources, meaning that when a feature becomes popular amongst bettors, it will usually be added to all prominent bookmakers quite fast. Bugs on the site along with other similar problems will also be handled faster.

The welcome offers at new bookmakers are also especially good compared to more established names, which have no need to go the extra mile to find new players. This is why creating new betting accounts is smart right after new UK bookies have been launched, since this is when you’ll find the best value.

New bookies you should stay away from

We recommend choosing new gambling sites through Bojoko since all of the bookies found on our pages operate under a UK Gambling Commission licence. This is without a doubt the biggest problem with most new betting sites, since without a licence they are not allowed to officially operate in the UK.

By choosing the newest bookmakers through us this won’t be an issue for you. Unlicensed sites operating from tax haven islands might offer players some absurdly good bonuses on paper, but in reality, your hard-earned money isn’t safe on these sites.

You should stay clear of them no matter how good things look, and stick to safe and secure new sports betting sites. In addition to this, new UK bookies might struggle with:

• Customer support not always available like on bigger sites
• No mobile app available (browser usually works just fine luckily)
• Bugs on site or site working slowly in general

These are not deal-breaking problems, but definitely more prevalent on new betting sites compared to more established names. The biggest thing is the license, which is why Bojoko doesn’t showcase or recommend illegally operating unlicensed new bookmakers.

Summary

In summary, the best new UK betting sites of 2024 have many things in common. Here are some of the main points of this page summarized.

• The best new betting sites of 2024 so far (in April) are Fafabet, AK Bets, 21LuckyBet, Dragonbet, Betarno
• The sites have a UKGC licence (all the sites Bojoko promote have one) = operate legally and your money is safe
• They have excellent odds and markets
• They have good welcome offers, giving you the chance to start out your betting career without risking too much
• They handle practical matters, such as payments, the site’s operating system and customer service well

FAQ

About the author

Article by:

Teemu Mattila

With a career starting in 2015, Teemu has an extensive background in content writing, collaborating with global companies in Finnish and English. Since 2022, he has been working with Bojoko, focusing on sports betting and casino content, combining his passion for sports and the iGaming industry.

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